C&C EE (formerly iDeal Eesti) Salesforce Marketing Cloud Use Case

About C&C EE

C&C EE is an Apple Premium Partner operating in Estonia, Latvia, and Finland. The company serves the B2C market under the iDeal brand in Estonia and Latvia, while its B2B operations in Estonia are handled through the Valge Klaar brand. With approximately 100 employees, C&C EE achieved a turnover of 63 million euros in 2023.

Challenge

As iDeal Group expanded across multiple markets, it faced challenges managing customer data across business segments. To address this, the company needed a seamless system to track daily B2C transactions and ensure a unified 360-degree customer view for marketing and service teams. Additionally, it aimed to enhance lead generation for both B2C and B2B markets, thereby improving customer acquisition and engagement.

Solution

iDeal Group implemented Salesforce’s Marketing, Sales, and Service Clouds to centralize and optimize its customer interactions. Key aspects of the implementation included:

  • Sales Cloud: Provided real-time visibility into all daily B2C transactions, creating a comprehensive customer 360-degree view.
  • Marketing Cloud: Enabled targeted marketing campaigns by leveraging customer data from Sales Cloud, ensuring personalized communication and customer engagement.
  • Service Cloud: Allowed customer service teams to access the full customer journey, leading to faster issue resolution and improved customer satisfaction.
  • Lead Generation Optimization:
    • B2C leads were generated and nurtured through Marketing Cloud.
    • B2B leads were managed within Sales Cloud, ensuring streamlined sales processes and pipeline visibility.

Results

The integration of Salesforce solutions has driven significant improvements in iDeal Group’s sales, marketing, and service operations. Key outcomes include:

  • Improved Marketing Insights: With a full 360-degree view of customers, iDeal Group can now analyze the impact of different marketing channels, leading to more effective campaign strategies.
  • Increased Sales from Marketing Subscribers: The number of sales transactions generated from customers subscribed to marketing communications has grown steadily year over year.
  • Enhanced Lead Generation: Thanks to seamless integration between Marketing Cloud and Sales Cloud, lead generation has seen high annual growth rates for both B2C and B2B sectors, driving new customer acquisitions and business expansion.

By leveraging Salesforce’s comprehensive suite of solutions, iDeal Group has enhanced customer engagement and optimized marketing efforts. This has strengthened its sales pipeline, paving the way for continued growth and innovation.